Needless Innovations 101

Quick. Think of a connection between bleaching your teeth white and headphones. Quick! If you're human, you'll come up with nothing. Meet Forever White, a company that comes up with dental products; and the following abomination:

It's a headset that helps you bleach your teeth white as it plays music to your ears. You go ahead and apply hydrogen peroxide on your teeth and then put on this headset that has LEDs which will help bleach your teeth. Needless music comes along as a buy-1-get-1-free deal. Why, oh why?