YouTube has pretty much revolutionized the concept of online media. Any person on the planet can put a thought, comment, event or essentially a piece of their lives in video form up on this site, making it accessible to the entire world. The rise of internet superstars like Phillip Defranco (sxephil), Shane Dawson and of course, Fred, is living testimony to this fact. These guys have over a MILLION subscribers a piece (sxephil is on his way there) - not to mention each of their videos get 1 - 5 million hits - and are probably more famous than half of Hollywood!
Now YouTube, staying true to its revolutionary ways, has introduced Youtube DIRECT.
Youtube Direct essentially allows you to to make a video of any news worthy event and submit it through Youtube to a news-media company like The Washington post or The Huffington Post (See bottom for complete list of current news companies supporting Youtube Direct). Thus now that video that you may have uploaded to YouTube only would now get anywhere between five to a hundred times more viewed depending on how much the news company makes use of your video. But as attractive it might seem to us, the uploaders, it presents a much more attractive platform for the news companies. Youtube Direct allows the news companies to solicit the end users for videos of a particular event. It gives the news companies a vast and potentially unlimited number of (citizen) reporters and helps the companies broadcast any videos they receive from Direct in any medium and at any scale they wish to. It's (somewhat) a win-win situation. So, next time you shoot a video of an accident/miraculous rescue/crime scene know that you have the ability to have it broadcast on national TV!
News companies using Youtube Direct:
The Washington Post
The Huffington Post
NPR
ABC news
San Francisco Chronicles
Politico
WHDH 7News
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